Motion options
Eight options, each with the one thing the reader sees change, measured on three real stored sites at 1440 and 390. Nothing here is in the generator; each enters only if you pick it.
Families proven: light trade (proven), dark trade (proven), restaurant (proven), salon (unproven), professional (unproven), venue (unproven), staging (unproven). Salon, professional, venue and staging are unproven and are not claimed.
stack-natural pass
Each card overlaps the one above it by a small lip, and the card above eases back (smaller and shaded) as the next one rises, so a list of offers reads as a stack of cards being laid down, at the page's natural height.
HELF Hardscaping: pass; KMG Heating & Plumbing: pass; Kettle & Vine: pass
ticker fail
The services slide past in one slow line and stop the moment the reader hovers, focuses or presses Pause, so the whole range of work is seen at a glance without a list to read.
HELF Hardscaping: fail; KMG Heating & Plumbing: pass; Kettle & Vine: fail
hero-scale-load pass
The hero photo settles into its frame once as the page opens, a slow 1.1 second ease from slightly enlarged to full size, while the headline and button never move.
HELF Hardscaping: pass; KMG Heating & Plumbing: pass
card-crossfade pass
Pointing at an offering card, or tapping its photo on a phone, fades the photo to a second real photo of the same work, so one card shows two views of the job.
HELF Hardscaping: pass; KMG Heating & Plumbing: pass; Kettle & Vine: pass
condense pass
The header shrinks to a slim bar once the reader scrolls. Live today; the baseline.
HELF Hardscaping: pass; KMG Heating & Plumbing: pass
count-up-v2 pass
A figure the business really owns (years, jobs, services) ticks up the last stretch to its true value as it scrolls into view, and was already printed, whole, before it did.
KMG Heating & Plumbing: pass
story-column fail
As the reader moves down a list of short points, the photo beside them fades to the photo that belongs to the point they are reading, so each point has its own picture without a pinned column.
KMG Heating & Plumbing: fail; Kettle & Vine: fail
readout-v2 fail
A large price line above a short list changes to the price of the item the reader is looking at (or pointing at), so the cost of each offer is read without hunting along the row.
Kettle & Vine: fail